Sales Force Automation For Pharma Companies: Why It Matters?


Digital transformation enables companies in all sectors to change the way they are functioning their day to day operations. More and more companies are choosing to scale up their businesses by enabling advanced, tech-enabled processes while replacing their age old traditional systems. For a pharmaceutical industry, digital transformation includes changing how they manage their on-field workforce.

Pharmaceutical companies really highly upon relevant and real-time data due to which they need to work closely with the healthcare sector. Sales Force Automation collects real time data which the pharma companies can leverage to gain a competitive advantage in order to stay relevant and digitally active.

It is due to Sales Force Automation software that productivity of the sales team can increase nearly 14.7% and overall marketing overheads can be reduced by 12.5%. Therefore SFA can easily help pharma companies to gain significant revenue and even prove beneficial for many small businesses. If you're still unsure about Sales Force Automation, here are few points to make you understand the importance of SFA for pharma companies.

Let’s Dig a little Deeper!!

Automate All Sales Processes: Sales Force Automation software has the ability to automate repetitive tasks in the process by enabling sales reps to handle more visits per day therebly increasing productivity. Sales reps can improve the quality of visits, reduce time and resource wastage, deliver new products and develop reliable customer relationships that can help the business grow in many ways. If SFA manages the cumbersome and repetitive tasks, sales team can achieve goals faster and foster new client relationships.

Develop Effective Sales Strategies: Due to automated SFA software, sales reps can complete tasks before time thus driving exponential growth. They can implement strategies that will help them track and monitor activities throughout the day which will later prove to be beneficial for them while making quick decisions later on using real-time information. The success of pharmaceutical sales always lies on the delivery on the sales reps job. If they work at lighting speed, the outcome will have a positive impact on your business.

Utilise Real-Time Data: Sales reps should record all behavioural data of the customers as phsycians and doctors have very little time for them. If this is done, sales reps can be in a better position to deliver service quicker and faster thereby improving the chance of sales. As you know real time data like business insights and reposts will help to take action and personalise promotions which also have a huge impact on the sales of the company.

Improve Productivity for sales reps: Doctors can get the advantage to coach their agents with mobile friendly applications through Sales Force Automation. SFA will help sales reps to set objectives and measure KPIs (Key Performance Indicators) and make amendments to their strategies accordingly. Managers can easily connect with sales reps by seeing important notification to convey urgent information without any delay which will help sales reps to access such information with ease in order to sell more.

Leverage Training for Field Sales Reps: Since zonal managers, RSM and Managers are in charge of sales representatives, they can utilise a sales force automation software that can easily spots mistakes during the selling process. This will additionally benefit them to work on the areas of improvement as reported by the supervisors. Managers can then create customised programs for training the on-field sales team. Therfore any inefficiency or gap can be noticed and filled through such training programs.

Therefore Sales Force Automation is a highly adaptive tool that can develop reliant customer interaction to understand their needs and cater solutions based on it especially for pharmaceutical companies. SANeForce has 360 degree sales force automation that takes of everything starting from order booking to MR Reporting through data-driven approaches that can build an efficient sales strategy and win clients like no other.