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e-detailing [CLM] - The key to Pharma Marketing Strategy

e-detailing is a means of visual presentation that is being used by pharma companies to explain and promote their products to doctors, encouraging them to refer it to their patients. It typically uses a large screen device such as a tablet or ipad where the slides containing graphical presentation of the products are stored. With the ever so competitive…


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How To Retain Doctor Business With Your Company

Doctors take a crucial role in the sale of your products. They are those who hold the power to either grow YOUR business or that of YOUR COMPETITOR. But like everyone, they are human and there are ways you can win them over. So what can you do to get them on your side? Find out below with some tips …


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Sales Force Automation In The Pharmaceutical Industry: Challenges and Successes

Pharmaceutical companies for a while now have employed pharma SFE software to use online/offline reporting to facilitate updating of reports by the MRs and its review by the management. The use of mobile apps in particular has been useful in tracking live updates and providing the user freedom from having to be in office or in front of a computer. …


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