e-detailing [CLM] - The key to Pharma Marketing Strategy
E-detailing is a means of visual presentation that is being used by pharma companies to explain and promote their products to doctors, encouraging them to refer it to their patients. It typically uses a large screen device such as a tablet or iPad where the slides containing a graphical presentation of the products are stored. With the ever so competitive industry of pharma sales, here's how e-detailing (CLM) gives you the boost you need to stand out from the conventional sales representatives.
In a international conducted survey with 1300 physicians, preferences for detailing online and offline is done by Mckinsey . Pharmaceutical Industry turns more inclined to online detailings.
1. Increased User Attentiveness
With the usage of visual media to show the product and it's features, the process is more interactive. The colorful slides are bound to catch the eye of the doctors.
2. Monitoring User Engagement
e-detailing applications come with an inbuilt monitoring feature, which captures the a time user spends on each slide, giving insight on the users' interest in each product. CLM apps also enable users to provide feedback in the form of rating and comments. This provides important information which can be used to help promote the existing products and also in production of new products.
3. User Friendly Approach
With the use of e-detailing applications, the content that you seek to share, is fit in a compact device. This makes it more convenient on the part of the medical representative as well as the medical health professionals in getting the message across.
4. Quick Updating of Content
Any new slides, containing product details, can be easily downloaded onto the device with a touch of a button. This way your medical representatives can always have the latest information to show about the products.
5. Time Saving
The time spent in promoting a product using e-detailing application is much lesser than the time it would take to discuss the products through oral communication or using conventional methods.