Overview
This case study outlines how the SaaS-based solution provided by SANeForce assisted in overcoming the limitations faced by Fourrts India.
About the Company
Fourrts India, founded in 1977 is rated as one of the fastest-growing pharmaceutical companies in India. With a remarkable presence in the Pharma Industry for more than 40 years, the firm is dedicated to delivering excellence in healthcare. Their dedicated approach has made a wide range of innovative value-added, evidence-based products available for ailing patients.
Whether in India or overseas, their products have been immediately accepted by practicing doctors. At present, their products are available in every part of India and 50 other countries around the world. The firm is backed by 2500 dedicated and well-trained professionals.
Challenges
Before implementing SAN SFE, Fourrts India was using a di erent vendor for around 8 years. But they had to face issues because their existing vendor couldn’t provide the solutions based on their requirements. Since, they had limited options to match their requirements it slowed down their workflow and the field force had to face di erent problems. One of these major issues they faced was the need to do excess of manual work while using the software solution.
Solution
After facing issues with their previous vendor, Fourrts India decided to switch to a SaaS based solution. Upon identifying their requirements, they chose to implement SANeForce’s SFE solution. When their previous software was not working, they immediately shifted to our software solution and with the help of workflow automation we migrated their data and provided them with solutions based on their requirements within 15 days. Within the time period of 3 months we managed to provide them the required modules which their previous vendor couldn’t provide them for the past 8 years.
Modules
We've been delivering modules tailored to their specific requirements such as:
✔️ Monthly Tour Plan
✔️ Daily Calls Report
✔️ RCPA
✔️ Expense management
✔️ Campaign
✔️ Communication
✔️ Leave Management System
✔️ Secondary Sales
✔️ Core Doctor Map
✔️ Customer Business Entry
✔️ E-learning
These modules help them to streamline the work flow in an efficient and tireless manner
SAN SFE Outcomes
1. Optimize Marketing and Sales Efforts:
SANeForce with its SaaS based software solution has enabled Fourrts India to optimize their marketing and sales eorts more e ectively. SAN SFE also:
✔ Provides structured framework for medical representatives.
✔ Efficiently organizes visits to healthcare professionals.
✔ Ensures maximum coverage and resource optimization.
✔ Documents interactions with healthcare professionals.
✔ Provides valuable insights into activities during visits.
✔ Helps managers track progress, evaluate performance, and ensure compliance.
2. Better predictability and decision making:
The SaaS based solution provided by SANeForce helped Fourrts India to
✔ Attain real-time visibility into sales transactions.
✔ Track sales performance by medical reps to end customers like doctors , chemists or stockiests.
✔ Make better predictions, planning, and decisions.
✔ Contribute to increased sales and profitability for pharmaceutical companies.
Interactive way to training
SANeForce provided a dynamic and interactive way to train and educate medical representatives. The modules integrated in the software solution:
✔ Cover product knowledge, compliance regulations, and sales techniques.
✔ Offer self-paced learning sessions for representatives.
✔ Allow managers to track progress and identify areas for improvement.
✔ Enables quizzes to be customized based on specific topics or areas of focus.
✔ Ensures representatives receive targeted training aligned with company goals and objectives.
Exclusive Feedback
Fourrts India shared their feedback, stating that “Every vendor who provides SaaS based solution asks you about your issues and the solutions you require but SANeForce asked about our issues and provided futuristic solutions based on our requirements”. The support team has been always available to address any issues, oer training, and provide guidance on maximizing the software's capabilities.
Conclusion
In conclusion, despite facing challenges with their previous vendor, Fourrts India has successfully transitioned to SAN SFE. This switch not only resolved server issues and maintenance challenges but also provided them with scalability options to streamline their operations. The collaboration between the two companies underscores their commitment to customer service and satisfaction, ensuring continued excellence in healthcare delivery.