In the healthcare industry, proper communication between physicians and pharmaceutical representatives is needed for optimal patient care. Traditional methods are time consuming and not cost effective. E-detailing today has helped and enhanced communication between healthcare professionals and pharmaceutical reps.
Let’s explore the benefits of e-detailing, its impact on physician-pharmaceutical rep communication, and how it is changing the way the healthcare industry is functioning.
Evolution of Physician-Pharmaceutical Rep Communication
Earlier, pharmaceutical reps would visit healthcare personnel in person to provide information about new drugs, medicines, treatment options, and medical advancements. This method had its own limitations like scheduling appointments, time management, geographical barriers, and other constraints.
As digital technology advanced, e-detailing was born. It is the process of delivering medical information through digital channels, such as emails, webinars, websites, and virtual calls or meetings. This new approach helps both the physicians and the pharmaceutical industries.
“ Benefits of e-detailing ”
Convenience and flexibility
E-detailing allows physicians to get hands-on information at their own convenience. They can check materials and attend virtual seminars whenever they have the time and access the details from anywhere.
Access to content and data
A wide range of resources, including clinical trial data, content and industry studies can be sent through e-detailing platforms. This information enables physicians to make well-informed decisions about treatment plans.
More engagement and interactivity
E-detailing usually offers interactive parts like quizzes, and surveys, making it engaging for physicians. This interactivity helps the pharmaceutical industry reps check the physicians' understanding and tailor their presentations accordingly.
Time efficiency
With e-detailing, pharmaceutical reps can reach a bigger target audience in a shorter time, while physicians can gather the information they need without the need for in-person meetings.
“ Advantages of e-detailing on physician-pharmaceutical rep communication ”
Targeted messaging
E-detailing platform allows reps to customise their messages to individual physician specialties. This makes the information more relevant to the physician.
Insights based on data
Digital platforms offer tools to collect valuable data on physicians' preferences and interests. This data can be used for future communication.
Cost effective
Digitisation reduces expenses related to samples distribution, travel, materials etc on both the pharmaceutical companies and the healthcare system sides.
87% of doctors and physicians today want a mix of virtual and in-person meetings or all virtual meetings. They also have expressed their interest in getting through the contents, slides, self-guided virtual details during their free time.
E-detailing has transformed the way physicians and pharmaceutical reps communicate, bridging the gap between traditional in-person interactions. It has helped create a strong foundation for improving physician-pharmaceutical rep communication, leading to better patient care and for making informed medical decisions.
Now, SAN CLM E-Detailing is loved by many in the Global Pharma Business. It interrelates the entire communication reporting efforts of the medical reps as well as the physicians. Turn your business into an innovative digital detailing with SAN CLM E-Detailing integrated with Remote Detailing Solution! Get your business to bounce back faster and boost productivity with the help of SAN eForce!
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